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Search Engine Optimization |
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Search Engine Marketing is a buzzword heard all over these days and it has now become a part of Business Marketing efforts. Search Marketing is set at increasing traffic (no. of of visitors) to your website from Search Engines like Google, Yahoo, MSN etc. Search Marketing also addresses Conversion, i.e. % of visitors that become buyers or registered members
Web Traffic is achieved by increasing Search Engine Visibilty, i.e. the position of your website in Search Engine Results Page (SERP’s) with certain keywords that are targeted to your goods /services.
Search Engine Optimization is about changing the HTML code of your Web pages and the structure of your website in such a manner that when a Search Engine robot browses through your page it understands the valuable content related to your keywords and accordingly assign a high ranking on the Search Engine Result Pages (SERP’s)
Our experts are Certified “Professional Internet Marketer” having more than 5 years of experience in helping websites achieve Web traffic by optimizing their sites for Search Engines and ultimately converting their web traffic into sales and registered members as per the demand of the owner.
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1. Keyword Analysis - Selecting the right keywords targeted to your
goods / service that will generate a good amount of Traffic to your site.
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2. Webpage Optimization - Tuning each page of your website for
relevant keywords keeping in mind the Key concepts of Keyword
Prominence, Density, Proximity and Frequency.
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3. Site Structure Optimization– Building the right Site Architecture,
Re-structuring the URL’s, File name and Extensions, Meta Robot Tag
Optimization & Creating Search Engine friendly sitemap.
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