Testing two versions of a webpage or app against each other to determine which performs better is known as A/B testing (also known as split testing).

A/B testing can also be used to test anything from the subject line of an email to the color of a call-to-action button. You can pinpoint what works best for your business and your customers by running multiple tests and comparing the results.

The benefits of A/B testing are numerous. By constantly testing and tweaking your campaigns, you can ensure that they are always performing at their best. This leads to more clicks, more conversions, and ultimately more sales. In addition, A/B testing gives valuable insights into your customers’ preferences and behavior. You can use these insights to improve other areas of your marketing strategy, such as your website design or product offerings.